Slight Increase in 2018; Women More Confident than Men

Aozora Bank, Ltd. (President and CEO: Shinsuke Baba; Head office: Chiyoda-Ku, Tokyo) and Sophia University (President: Yoshiaki Terumichi, Chiyoda-Ku, Tokyo) have been working together since February 2017 to creat an index that tracks senior consumer trends and their willingness to purchase goods and services.

The index derived from this research is entitled the “Aozora-Sophia Senior Consumption Trend Index” (hereafter referred to as the “Senior Consumption Index”). This research is beging conducted to provide a basic reference for senior market trends in industiries such as travel, distribution, retail, health services, food and household electric appliance manufacturing.

Now, a year and eight months since the start of the research project, Aozora Bank and Sophia Univesity have released a breakdown of the Senior consumption Index by region and gender.

The details are included with a press release below.

Press Release(1.12 MB)