Consumer Confidence Stronger in March 2018
Aozora Bank, Ltd. (President and CEO: Shinsuke Baba; Head Office: Chiyoda-Ku, Tokyo) and Sophia University have been working together since February 2017 to create an index that tracks senior consumer trends and their willingness to purchase goods and services.
The index derived from this research is entitled the “Aozora-Sophia Senior Consumption Trend Index” (hereafter referred to as the “Senior Consumption Index”). This research is being conducted to provide a basic reference for senior market trends in industries such as travel, distribution, retail, health services, food and household electric appliance manufacturing.
Now, 14 months after the research project first began, Aozora Bank and Sophia University have released the index trends from February 2017 ~ March 2018 and year-on-year comparisons for February and March.
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