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NEWS | Press Release

Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?

Offline marketing facilitates consumers’ behavioral responses even in the age of digital marketing Marketers t...

  • #Research
  • #Faculty
  • #For Corporate Partners, Press and Media
  • #Department of Management
  • #Faculty of Economics

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NEWS | Press Release

New Study Suggests Cold Imagery Creates Perception of Newness in Advertisements

Researchers from Japan show that ads with imagery conveying a feeling of coldness can positively influence con...

  • #Faculty
  • #Department of Management
  • #Faculty of Economics

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