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NEWS | Press Release
Universal Japanese School Lunch Program Significantly Reduces Obesity Among Teenagers, Especially Those from Lower Socioeconomic Backgrounds
A new study led by Professor Sayaka Nakamura from Sophia University in Japan and Professor Shiko Maruyama from...
NEWS | Press Release
Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Offline marketing facilitates consumers’ behavioral responses even in the age of digital marketing Marketers t...
NEWS | Topics
Management students conduct empirical study on the impact of onomatopoeia on consumer purchasing behavior
Students from the Department of Management, under the guidance of Lecturer Genjiro Kosaka, conducted an empiri...
NEWS | Press Release
The Once-Welcomed Rohingya Refugees Now Face Hostility from the Hosts in Bangladesh
A recent study finds that over half of the host communities willingly cut support for the refugees, even at a ...
NEWS | Press Release
The Role of Supply Chain in Knowledge Transfer: A Case Study of South African Automotive Industry
Researchers use original firm-level data to analyze the link between performance of multinational vehicle asse...
NEWS | Press Release
New Study Suggests Cold Imagery Creates Perception of Newness in Advertisements
Researchers from Japan show that ads with imagery conveying a feeling of coldness can positively influence con...