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NEWS | Press Release
Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Offline marketing facilitates consumers’ behavioral responses even in the age of digital marketing Marketers t...
NEWS | Topics
Management students conduct empirical study on the impact of onomatopoeia on consumer purchasing behavior
Students from the Department of Management, under the guidance of Lecturer Genjiro Kosaka, conducted an empiri...
NEWS | Press Release
New Study Suggests Cold Imagery Creates Perception of Newness in Advertisements
Researchers from Japan show that ads with imagery conveying a feeling of coldness can positively influence con...