Syllabus system

2006年度上智大学シラバス

2006/02/19更新

◆米国社会論Ⅱ　－　(後)

PETITE Paul

○講義概要

"InthefirsthalfofthisclasswewillexaminethewaysinwhichthemassmediaandadvertisingservetoinfluencethebehaviorofpeopleintheUnitedStates.Wewilllookatcorporatecontrolofthemedia,Chomsky'smodelofmediacontrolandthechangesthatshouldbemadeinthemodelsincetheendoftheColdWarandtheterroristattacksof9/11.Inthesecondhalfoftheclasswewilllookatthetechniquesadvertisersusetoinfluenceconsumebehaviorandthewaysinwhichtheirstrategieshavechangedovertime.THISCLASSISLIMITEDTOFIFTYPEOPLE.ONLYPEOPLEATTENDINGTHEFIRSTCLASSWILLBEPERMITTEDTOREGISTER.Studentswishingtotakethisclassshouldhavealreadycompletedアメリカ社会研究入門IandII."

○評価方法

Average of all tests

○テキスト

『プリント』

○必要な外国語

英語

○他学部・他学科生の受講

否

○授業計画

1	Introduction
2	Corporate control of the media
3	Chomsky's model of media control(1)
4	Chomsky's model of media control(2) and changes in the model since 9/11
5	Worthy and unworthy victims
6	Worthy and unworth victims in the war on terrorism and the war in Iraq.
7	Test
8	Historical approaches to advertising
9	Evidence of these approaches today
10	Commodity forms and advertising forms
11	The production of commodity signs(The mortise and the frame)
12	Test
13	Return tests. Advertising as a type of behavior control. Distribute take-home questions.