Email: peterdemaeyer[at]sophia.ac.jp
Tel: 03-3238-4057
Office: 10-533

DE MAEYER Peter

Associate Professor
Marketing

MSEE, Ghent University
MBA, Aalto University
Ph.D., Columbia University

Research and Teaching Interests：

Peter De Maeyer’s research focuses on how consumers make quality and satisfaction judgements of products. A secondary interest is advertising media planning (measurement and optimization). Prior to joining CMMU, Professor De Maeyer was a faculty member at Georgetown University, Singapore Management University, and College of Management Mahidol University. He has taught Introduction to Marketing, Marketing Research, New Product Development and Consumer Behavior, and conducted various executive training seminars and workshops in the areas of Advertising, New Products, and Marketing Research.

Professor De Maeyer worked in industry for a total of 5.5 years. He began his business career as an internal consultant for a large Finnish petrochemical company (Neste Oy), and after his PhD worked as a management consultant out of the Boston and London offices of Monitor Group (today Monitor Deloitte). He worked on a wide variety of marketing problems for leading companies such as The Coca-Cola Company, Office Depot, Safeway, France Telecom, Astra-Zeneca, and several others. During his Ph.D. studies, he also worked as a freelance consultant to Christian Brothers Investment Services and Dentsu Communications in New York.