2005年度上智大学シラバス
| ◆CONSUMER BEHAVIOR － （前） |
CHERON EMMANUEL |
| ○講義概要 |
| The purpose of this course is to study buying units and the exchange process involved in acquiring, consuming and disposing of goods, services, experiences and ideas. Presentations will draw from theories and concepts related to all the behavioral sciences such as economics, demographics, sociology, psychology, social psychology, anthropology, and marketing. Consumer behavior will be presented spanning the range of micro (individual focus) to the macro perspective (social focus). The emphasis of the course will be to understand the consumer and the exchange process as a foundation of effective and efficient marketing management. Prerequisite: Students are expected to have completed and passed BUS-315 Marketing, or an equivalent introduction to marketing principles. |
| ○評価方法 |
| Midterm: 20% Presentations: 20% Project: 30% Final exam: 30% |
| ○テキスト |
| 『Solomon, Michael, R. (2004) Consumer Behavior: Buying, Having, and Being, Sixth Edition, Upper Saddle River, NJ: Pearson Education, Inc., 621 pages. Paper format International Edition, ISBN 0-13-123011-5. Website: http//www.prenhall.com/solomon』 『Mowen, John C.and Michael S. Minor (2001) Consumer Behavior: A Framework, 1/e, Upper Saddle River, NJ: Prentice-Hall, Inc., 354 pp. Paper format ISBN 0-13-016972-2. Website: http://www.consumerbehavior.net』 |
| ○必要な外国語 |
| English |
| ○他学部・他学科生の受講 |
| 可 |
| ○ホームページURL |
| http://www.geocities.com/sophiacourse |
| ○授業計画 | ||
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Copyright (C) 2004 Sophia University
By：上智大学学事部学務課
By：上智大学学事部学務課