◆INTERNATIONAL MARKETING － （後）
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CHERON EMMANUEL
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| ○講義概要 |
The general purpose of this course is to examine the scope and the challenges of international marketing. Macroeconomic, politic, cultural and legal variables are studied in relation to commercial opportunities available in export markets. Information search and international markets assessments are presented as a prerequisite to structuring a marketing strategy and preparing a proposed international marketing mix. Internet sources of information for export are covered. International marketing opportunities and challenges are presented for small and medium sized businesses as well as for large global corporations.
Prerequisite: Students are expected to have completed and passed IBE-315 Marketing, or an equivalent introduction to marketing principles.
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| ○評価方法 |
Presentation of article: 10%
Presentation of cases: 20%
Midterm exam: 30%
Final exam: 40%
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| ○テキスト |
『Keegan, Warren J. and Mark S. Green (2005), Global Marketing, Fourth Edition, Upper Saddle River, New Jersey, Pearson Prentice Hall. ISBN: 0-13-146919-3. Website: http://www.prenhall.com/keegan/.』
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| ○授業計画 |
| 1 | See course website: http://www.geocities.com/sophiabus351 |
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Copyright (C) 2004 Sophia University
By：上智大学学事部学務課
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