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News Aozora Bank and Sophia University Announce Joint Research Project

Aozora Bank and Sophia University Announce Joint Research Project

Creation of Aozora-Sophia Senior Consumption Trend Index

Aozora Bank, Ltd. (President and CEO: Shunsuke Baba; Head Office Chiyoda-Ku, Tokyo) and Sophia University (President: Yoshiaki Terumichi, Chiyoda-Ku, Tokyo), both focused on senior citizens as the center of consumption in the graying Japanese society, today announced the creation of joint research index covering senior consumer trends and their willingness to purchase goods and services. The new index, named the "Aozora-Sophia Senior Consumption Trend Index" (hereafter referred to as "Senior Consumption Index"), is offered for use as basic reference to senior market trends in industries such as travel, distribution, retail, health services, food and household electronic appliance manufacturing. The index is believed to be the first of its kind in Japan.

Aozora has entitled Japan's energetic and active senior generation, mainly comprised of people in their sixties, as "the Brilliant 60s" and is committed to supporting their active lifestyles through providing asset management consulting services.

Sophia is focused on gaining a better understanding of the actions and the underlying reasons for behavior of the senior generation as a basis for researching how senior citizens may lead happier lives.

To download the full press release in PDF format, click here (232.25 KB)