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講義概要／Course description

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2012/09/20 現在

科目基礎情報／Course information

開講元学部／Faculty	国際教養学部／FACULTY OF LIBERAL ARTS
開講元学科／Department
登録コード／Registration Code	AIBE4310
期間／Period	2012年度／Academic Year 　　秋学期／AUTUMN
曜限／Period	水/Wed　4 , 水/Wed　5
科目名／Course title	CORPORATE STRATEGY*／CORPORATE STRATEGY
教員表示名	LIU　Simon Jian-Hong
主担当教員名／Instructor	LIU　Simon Jian-Hong／LIU　Simon Jian-Hong
単位数／Credits	4
更新日／Date of renewal	2012/03/11

講義概要情報／Course description 　　　[top]　[outline]　[bottom]

科目サブタイトル ／Subtitle of this course	Corporate Strategy
講義概要 ／Course description	To be successful in the global market, business leader needs to have effective strategic management in his/her corporation or business unit. Skills of strategic management are as important as industrial domain knowledge. In order to be competitive as a business leader, this course develops students’ capability in dealing with strategic management in a firm. It gives them basic knowledge of strategic management, and provides them with key concepts, theoretical and analytical frameworks of corporate strategy. Business cases are explained together with knowledge of strategy in the class. Students are requested to do a term project and present it at the end of semester.
他学部・他研究科受講可否 ／Other departments' students	可／Yes ※要覧記載の履修対象とする年次を確認すること。 Please make sure to confirm the student year listed in the bulletin.
評価基準・割合 ／Evaluation	出席状況／Attendance　（10.0％） 授業参加／Class participation　（10.0％） レポート／Report　（40.0％） 秋学期学期末試験（授業期間中）／Autumn Semester final exam(in class)　（40.0％） その他／Others(in detail)　：The item, Final Exam, refers to term project.
テキスト／Textbook	自由記述／Free Text　：Other study articles will be assigned before classes.
テキスト1／Textbooks1	著者名／Authors　：Garth Saloner, Andrea Shepard, Joel Podolny 書名／Title　：Strategic Management 出版社・出版年／Publisher.Year　：John Wiley & Sons, 2005

講義スケジュール／Schedule 　　　[top]　[outline]　[bottom]

授業計画／Class schedule

1.Week 1 Overview • About the course Introduction of Strategy • What is strategic management? • What is business strategy? • What is corporate strategy? 2.Week 2 Business Strategy • Relationship of strategy to mission, purpose, values and vision • The strategy statement • Developing strategy Corporate Strategy • Domain of corporate strategy • Scope of the firm Competitive Advantage • Value and competitive advantage • Two main routes to competitive advantage • Sustainable competitive advantage • Position, Capabilities, and The resource-based view of the firm • Cost-Quality analysis 3.Week 3 Internal Context: Organization Design • Organization design and competitive advantage • Strategy and organization: case discussion • Challenge of organization design • Architecture, routines, and culture analysis Organization and Competitive Advantage • Aligning strategy and organization • Building and creating competitive advantage • Combining exploration and exploitation • Costs of organizational change 4.Week 4 External Context: Industry Analysis • The effects of industry characteristics on firm performance • Organizing industry analysis • A framework for industry analysis • Industry definition Assignment presentation and discussion 5.Week 5 The Spectrum of Competition and Niche Markets • The spectrum of competition • Niche markets and product differentiation • Consumer preferences and product differentiation • Differentiation and competition • Product positioning Assignment presentation and discussion 6.Week 6 Competition in Concentrated Markets • Oligopoly: The elements of strategic interaction • Dominant firms • Antitrust Entry and The Advantage of Incumbency • Types of incumbency advantage • Entry barriers at work • Strategically creating incumbency advantage 7.Week 7 Creating and Capturing value in The Value Chain • Value creation and value capture • The value chain and buyer or supply power • Capturing value • Creating Value Mid-term exam 8.Week 8 Strategic Management in A Changing Environment • The evolution of the US automobile industry • Change and competitive advantage • Industry life cycle • The evolution of industry organization • Managing strategic change Assignment presentation and discussion 9.Week 9 Strategy in Markets with Demand-side Increasing Returns • Sources of demand-side increasing returns • Competition in markets with demand-side increasing returns • Systems of components • Technology adoption • Managing the adoption process • Standards-setting processes Assignment presentation and discussion 10.Week 10 Globalization and Strategy • Implications for managers • Strategic gains from globalization • Globalization of industries and economies • Strategic challenges • Organizing to meet the challenge Assignment presentation and discussion 11.Week 11 Corporate Strategy: Managing for Value in A Multi-business Company • A framework for corporate strategy • Does corporate add value • Strategic spillovers and competitive advantage • Levers: resource and allocation and organization design Assignment presentation and discussion 12.Week 12 The Strategy Process • Some principles of the strategy process • Business strategy process • Strategic plans • The evolution of strategy • Corporate strategic processes Assignment presentation and discussion 13.Week 13 Term project presentation and discussion 14.Week 14 Term project presentation and discussion Wrap Up 15.Week 15 No Class (No final exam for this class) 16.Note: Schedule in this syllabus may be adjusted upon case studies and class size. Any change will be announced in the class.