シラバス参照

講義概要／Course description

科目一覧へ戻る

2012/09/20 現在

科目基礎情報／Course information

開講元学部／Faculty	国際教養学部／FACULTY OF LIBERAL ARTS
開講元学科／Department
登録コード／Registration Code	AIBE3560
期間／Period	2012年度／Academic Year 　　秋学期／AUTUMN
曜限／Period	月/Mon　4 , 木/Thu　4
科目名／Course title	CONSUMER BEHAVIOR*／CONSUMER BEHAVIOR
教員表示名	MORIMOTO Mariko
主担当教員名／Instructor	森本真理子／MORIMOTO Mariko
単位数／Credits	4
更新日／Date of renewal	2012/03/15

講義概要情報／Course description 　　　[top]　[outline]　[bottom]

講義概要 ／Course description	This course surveys theories of consumer behavior with an emphasis on practical applications to various marketing contexts. Theories reflect multiple disciplines including communication, marketing, psychology, and economics. Lectures and discussions highlight the complexity of consumer decision-making and the multiplicity of elements that inform it.
他学部・他研究科受講可否 ／Other departments' students	可／Yes ※要覧記載の履修対象とする年次を確認すること。 Please make sure to confirm the student year listed in the bulletin.
評価基準・割合 ／Evaluation	出席状況／Attendance　（5.0％） 授業参加／Class participation　（5.0％） レポート／Report　（30.0％） 秋学期学期末試験（授業期間中）／Autumn Semester final exam(in class)　（20.0％） 中間試験／Mid-term exam　（20.0％） その他／Others(in detail)　：Roundtable Presentations --- 20%
テキスト1／Textbooks1	著者名／Authors　：Babin, Barry J. and Eric Harris 書名／Title　：CB4 出版社・出版年／Publisher.Year　：South-Western College Publishing, 2012

講義スケジュール／Schedule 　　　[top]　[outline]　[bottom]

授業計画／Class schedule

1.Introduction to Course 2.What is consumer behavior? 3.Value & the consumer behavior value framework 4.Consumer leaning & perception 5.Comprehension, memory & cognitive learning 6.Motivations and emotion: Driving consumer behavior 7.Roundtable Presentation: Perceptions and Advertising 8.Personality, lifestyle and the self-concept 9.Roundtable Presentation: Lifestyle and Psychographic Segmentation 10.Attitudes & attitude change 11.Consumer culture 12.Roundtable Presentation: Subculture Influences on Consumer Behavior 13.Exam Review 14.Exam 1 15.Group influence 16.Roundtable Presentation: Household Change and Consumer Behavior 17.Consumers in situations 18.Decision making (1): Need recognition and search 19.Decision making (2): Alternative evaluation and choice 20.Roundtable Presentation: Consumer Decision Making 21.Consumption to satisfaction Consumer relationship 22.Roundtable Presentation: Spokesperson Selection 23.Consumer misbehavior & Marketing ethics 24.Group Project Presentations 25.Group Project Presentations 26.Group Project Presentations Group Project Paper Due 27.Exam Review 28.Exam 2