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講義概要／Course description

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2012/09/20 現在

科目基礎情報／Course information

開講元学部／Faculty	国際教養学部／FACULTY OF LIBERAL ARTS
開講元学科／Department
登録コード／Registration Code	AIBE3510
期間／Period	2012年度／Academic Year 　　秋学期／AUTUMN
曜限／Period	月/Mon　2 , 木/Thu　2
科目名／Course title	INTERNATIONAL MARKETING*／INTERNATIONAL MARKETING
教員表示名	MORIMOTO Mariko
主担当教員名／Instructor	森本真理子／MORIMOTO Mariko
単位数／Credits	4
更新日／Date of renewal	2012/03/15

講義概要情報／Course description 　　　[top]　[outline]　[bottom]

講義概要 ／Course description	This course introduces the students to a systematic treatment of marketing on an international and global scale.  The concepts relevant to international marketers are described.  The course is developed along two basic dimensions—the cultural environment of international/global marketing and the management of international/global marketing operations.  The emphasis is on the strategic implications of marketing in different cultures.
他学部・他研究科受講可否 ／Other departments' students	可／Yes ※要覧記載の履修対象とする年次を確認すること。 Please make sure to confirm the student year listed in the bulletin.
評価基準・割合 ／Evaluation	出席状況／Attendance　（5.0％） 授業参加／Class participation　（5.0％） レポート／Report　（30.0％） 秋学期学期末試験（授業期間中）／Autumn Semester final exam(in class)　（25.0％） 中間試験／Mid-term exam　（25.0％） その他／Others(in detail)　：Assignments: 10%
テキスト1／Textbooks1	著者名／Authors　：Cateora, Phillip R., Mary C. Gilly and John L. Graham 書名／Title　：International Marketing, 15th Ed. 出版社・出版年／Publisher.Year　：McGraw-Hill Irwin, 2011

講義スケジュール／Schedule 　　　[top]　[outline]　[bottom]

授業計画／Class schedule

1.Introduction to Course 2.The Scope and Challenge of International Marketing 3.The Dynamic Environment of International Trade 4.History and Geography: The Foundation of Culture 5.Cultural Dynamics 6.Culture, Management Style & Business Systems 7.The Political Environment 8.The Legal Environment 9.Marketing Research 10.Global Marketing Management: Planning & Organization 11.Products & Services for Consumers 12.Products & Services for Business 13.Exam Review 14.Exam 1 15.International Marketing Channels 16.Culture & Consumer Behavior 17.Culture & Consumer Behavior cont’d 18.Culture & Communication 19.Integrated Marketing Communication 20.Integrated Marketing Communication cont’d 21.Group Project Work Day 22.Personal Selling & Sales Management 23.Pricing for International Markets 24.Group Project Presentations 25.Group Project Presentations 26.Group Project Presentations 27.Exam Review 28.Exam 2