シラバス参照
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シラバス参照
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| 講義概要／Course description | 科目一覧へ戻る |
| 科目基礎情報／Course information |
| 開講元学部／Faculty | 国際教養学部／FACULTY OF LIBERAL ARTS |
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| 開講元学科／Department | |
| 登録コード／Registration Code | AIBE3310 |
| 期間／Period | 2012年度／Academic Year 秋学期／AUTUMN |
| 曜限／Period | 月/Mon 3 , 木/Thu 3 |
| 科目名／Course title | INDUSTRIAL ORGANIZATION*／INDUSTRIAL ORGANIZATION |
| 教員表示名 | KONISHI Yoshifumi |
| 主担当教員名／Instructor | 小西 祥文／KONISHI YOSHIFUMI |
| 単位数／Credits | 4 |
| 更新日／Date of renewal | 2012/03/04 |
| 講義概要情報／Course description [top] [outline] [bottom] |
| 講義概要 ／Course description |
Firms make important business decisions every day, from pricing strategies (“how much should we charge for our products?”), quantity strategies (“how much should we produce and sell? How much to invest in new production capacity?”), product portfolio strategies (“what product mix should we pursue?”), contractual strategies (“to whom should we partner? Should we merge with or acquire business partners?”), advertizing strategies (“how much should we spend on advertizing new products?), and R&D strategies (“should we develop a patent or simply buy one?”). On one hand, successful strategies depend on market structures – some strategies may work in some contexts but not in others. This occurs not merely because consumer demand differs by industry, but because firm’s best strategy often depends on what other firms do. The interaction among firms is one of the critical components in understanding these key business decisions. We shall use a game-theoretic approach to understanding the behavior of firms under a variety of market structures. On the other hand, firms’ business strategies also limit the entry of new firms and, in some cases, may even drive out their competitors, causing changes in the structures of the market. These subtle and complex interrelationships between market structures, firms’ business strategies, and observed market outcomes have important implications for the health of an economy and social welfare, and thus are the focus of this course. We shall attempt to understand both the economic reasons for, and the economic consequences of, firms’ business strategies from an economist’s point of view (rather than a business manager’s or marketer’s), along with some real-world business cases. | ||||||
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| 他学部・他研究科受講可否 ／Other departments' students |
可／Yes
※要覧記載の履修対象とする年次を確認すること。 Please make sure to confirm the student year listed in the bulletin. |
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| 評価基準・割合 ／Evaluation |
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| テキスト／Textbook |
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| 講義概要HP URL ／URL of syllabus or other information |
https://sites.google.com/site/yoshienvecon/teaching |
| 講義スケジュール／Schedule [top] [outline] [bottom] |
| 授業計画／Class schedule |
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