シラバス参照
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シラバス参照
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| 講義概要／Course description | 科目一覧へ戻る |
| 科目基礎情報／Course information |
| 開講元学部／Faculty | 国際教養学部／FACULTY OF LIBERAL ARTS |
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| 開講元学科／Department | |
| 登録コード／Registration Code | AIBE3150 |
| 期間／Period | 2012年度／Academic Year 春学期／SPRING |
| 曜限／Period | 木/Thu 1 , 木/Thu 2 |
| 科目名／Course title | MARKETING*／MARKETING |
| 教員表示名 | MAY RICHARD |
| 主担当教員名／Instructor | MAY Richard／MAY Richard |
| 単位数／Credits | 4 |
| 更新日／Date of renewal | 2012/03/24 |
| 講義概要情報／Course description [top] [outline] [bottom] |
| 科目サブタイトル ／Subtitle of this course |
COURSE OBJECTIVES To introduce marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships to benefit the organization and its stakeholders. The course focuses on the marketing environment, the structure of the market and the marketing mix management: products and services, pricing, distribution and promotion. The materials presented in class will cover and illustrate the major responsibilities and issues undertaken by product and service marketers, brand managers, market researchers, etc. in the U.S., Europe and Asia. |
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| 講義概要 ／Course description |
LEARNING OBJECTIVES - When students finish the course they should be able to -- 1. Understand the role of the marketing function in a modern organization. 2. Be familiar with the activities and decision domains in marketing. 3. Understand the “triple bottom line” to which marketers contribute -- financial, social and environmental global issues 4. Understand techiques to measure consumers’ deep psychology, beyond mere words. 5. Be familiar with marketing research methods, planning, hypothesis formation and basic evidence collection. 6. Understand market segmentation, the 4Ps and other frameworks commonly used by market managers and researchers. 7. Be familiar with ways in which other fields of study impact upon and are adapted by marketers, including economics, personal psychology, social psychology, social anthropology, logistics and finance. |
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| 他学部・他研究科受講可否 ／Other departments' students |
可／Yes
※要覧記載の履修対象とする年次を確認すること。 Please make sure to confirm the student year listed in the bulletin. |
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| 評価基準・割合 ／Evaluation |
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| テキスト／Textbook |
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| 必要外国語 ／Required foreign languages |
English at these minimum levels: TOEFL iBT 83/CBT 220/PBT 557-560, or TOEIC 750 |
| 講義スケジュール／Schedule [top] [outline] [bottom] |
| 授業計画／Class schedule |
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